This one started with a question from Adorján-Csaba Demeter, a subscriber in Romania, who asked how big the behavior change could be after Google’s AI...
Jump straight to examples of affected websites. Over the past year, one of the most common tactics for gaining visibility in AI search has been for co...
Today’s question is about understanding internal linking and how it can help or hinder a search engine’s perception of a page’s topical relevance and...
Alphabet reported Q4 2025 revenue of $113.8 billion, beating Wall Street estimates and marking the company’s first year above $400 billion in annual r...
Google Analytics has never been perfect, but it used to feel familiar. The shift to Google Analytics 4 forced PPC marketers to rethink how they pull i...
Some developers have been experimenting with bot-specific Markdown delivery as a way to reduce token usage for AI crawlers. Google Search Advocate Joh...
